Posted On: January 9, 2013 @ 11:30 am Category: At CES | Tags: , ,

Dr. Reed Tuckson, executive vice president and chief of medical affairs at UnitedHealth Group,
participates in the first CES SuperSession of the 2013 show.

Tuesday morning brought an important milestone for the Digital Health Summit, as the CES companion event took to the main stage with its first-ever CES SuperSession. The keynote panel — “The Digital Health Revolution: Body, Mind and Soul” — was moderated by Arianna Huffington and included an impressive lineup of participants:

  • Deepak Chopra, alternative medicine practitioner, author and more
  • David Daly, head of oncology for Life Technologies
  • Andrew Thompson, co-founder and CEO of Proteus Digital Health
  • Sonny Vu, founder and CEO of Misfit Wearables
  • Reed Tuckson, MD, FACP, executive vice president and chief of medical affairs at UnitedHealth Group

Perhaps the most striking moment in the discussion was Dr. Tuckson’s declaration that we’re collectively facing a serious crisis of rising health care costs, with an excess of preventable chronic illnesses contributing to the problem. Dr. Tuckson implored the audience of digital-health innovators to act as “health deputies” to do their part to improve health through things like physical activity monitors, diet trackers, health care cost estimators, fitness gaming and more.

Later, Proteus Digital Health’s Thompson put the matter in even starker terms, saying the health care cost curve doesn’t need to be bent, it needs to be blown up — blown up with digital technology. All of the session’s panelists discussed the important role technology can play in empowering consumers to take control of their health by making them better informed and assisting in behavioral change.

As is the case with many Digital Health Summit sessions, panelists declared time and time again that technological advances alone are important but ultimately useless unless they are designed to fit seamlessly into people’s lives. As an example, Dr. Tuckson cited UnitedHealthcare’s partnership with KONAMI, announced Tuesday morning from CES, to help reduce childhood obesity through KONAMI’s new DanceDanceRevolution Classroom Edition. KONAMI and UnitedHealthcare launched the game at three schools located in Longwood, Fla.; Gainesville, Ga.; and Fresno, Texas. The participating schools, with assistance from KONAMI and UnitedHealthcare, will use the game to track its impact on students’ health, well-being and exercise habits.

Watch a video of the keynote panel courtesy of CES: