Posted On: December 28, 2011 @ 12:46 pm Category: At CES | Tags: ,

After a successful debut last year at CES, we’re bringing back the OptumizeMe Walking Challenge.

Powered by the OptumizeMe mobile app, participants are challenged to stay fit at CES and track the number of steps they take during the show. At the end of the show, the 20 walkers who take the most steps throughout the week will be entered into a random drawing to win an iPad 2.

We had more than 700 participants last year, and the winner took more than 100,000 steps during CES!

To enter, stop by the UnitedHealth Group booth – #2833 in the North Hall – to register and pick up your pedometer. More than 1,000 pedometers will be distributed, but they’ll go fast. Last year, supplies were depleted in just a few hours!

After picking up a pedometer, attendees will be asked to download OptumizeMe, a free fitness-based challenge app that is compatible with popular smartphones, including iPhone, Android and Windows Phone 7. Challenge participants will need to report daily steps through the app, where the walking challenge at CES is a featured challenge. (Alternatively, you can use your own pedometer – or a pedometer smartphone app – to track your steps. Just stop by the booth to register and report your progress.)

The OptumizeMe Walking Challenge will begin at 9 a.m. on Tuesday, January 10, and runs through 6 p.m. on Thursday, January 12. All walking data must be reported via OptumizeMe by 6 p.m on January 12. A winner will be selected at random on Friday, January 13, and notified by means of the email address they used to register for the contest. All prizes will be shipped after the event.

The good news is that staying fit doesn’t have to end at CES – participants can keep the pedometers and continue tracking steps and challenging friends and family with OptumizeMe.

We hope you’ll stop by the first day of the show and pick up your pedometer. Good luck and happy walking!

Stay tuned for more information on other activities and challenges in the UnitedHealth Group CES booth, including an ongoing pair of fitness gaming challenges powered by Microsoft Xbox with Kinect.